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Women In Gear: School of Makeup Artistry
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Sunday, April 13, 2014

Why is her business doing so well?

Why do some people seem so successful and others just don’t have the knack?  Why do some businesses fail in the first three years while others have been around for generations?  What makes us go back to one business time and time again, even if the location is inconvenient or there are other impediments?  
It is one simple element:  "It not about the service they provide it’s about the person who has provided the service"

I genuinely love my hair stylist she is funny and talented and always on the mark when it comes to my color.  She has humor, great stories and has more confidence in her talents than seems possible.  She is busy but never lets me see just how busy she is and her salon is one of the hottest places in DC.  She is damn good at her job but not just because she makes me look great but because she makes me feel great. When I arrive for my appointment I’m greeted by name by her receptionist, in a place so busy and large this always amazes me and yet the friendliness makes me feel calm and welcomed. 
This complete and genuine customer service is given to me throughout my visit in her salon.  The reality is I hate going to have my hair done it is a chore of such magnitude I can barely tolerate the thought of it and yet I continue to go back.  Why?  It is definitely not about the service they provide, I can get that anywhere, it is however all about the people who provide me the service.
So the next time you are wondering why your business just doesn’t seem to have the customers you think it should have or you can’t seem to figure out the secret to success. Take the lead from my stylist and her team.  Genuine customer service is still the name of the game.  You are the brand of your business so be the top brand.

Ten steps to great customer service:
  • Be Genuine
  • Be Truthful
  • Be Assertive
  • Be Professional
  • Be Attentive
  • Be Helpful
  • Be Useful
  • Be Fair
  • Be Compassionate
  • Be Friendly
To learn more about taking your business to the next level of success. Feel free to connect with me.
Cheers,
Toni

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