Quality vs. Quantity

It’s tough out there at the moment, from an economic standpoint people are looking for Quality over Quantity. People are seeking superior goods and services that will last for the long haul. We are obligated to fulfill their needs and must figure out how to give our customers, clients and investors exactly what they are looking for. Then we need to figure out how to market these products and services to them. High quality will last forever and so must your marketing campaign.

·         Get training on the latest social media strategies

·         Make use of your local advertising pros, they can give you the best bang for your buck and in today’s economy are willing to negotiate on costs

·         Secure your email list and keep it up to date and in good standing with your clients, do what you say you will do and always follow up and follow through

·         Establish a 100% return or refund policy, this gives your customers and clients the confidence to do repeat business as well as make referrals

·         Remember you are your best advocate so put yourself out there, be your own brand

·         Be selective and specific on your goods and services, this sets you apart from your competitors

·         Promote your customers and share their knowledge, this will establish a lasting relationship

·         Host a private event; this makes your high end customers feel exclusive and pampered

·         Remember money matters to all of us, especially those on a budget but even for high end clients