Providing women with the tools and resources they need to be successful entrepreneurs...

Women In Gear: School of Makeup Artistry
We are here to see you succeed!


Thursday, May 24, 2012

Finding Value in your 9-5 Job While Cultivating the Resources to Become an Entrepreneur

By: Marie, guest blogger

If, like most of us, you are stuck in a job where you feel like a 2/7ths of a person, here are some coping methods for surviving (and finding value) in your 9-5 job while cultivating the skills and knowledge to become an entrepreneur.  

Have a hidden agenda: Your employer might even like it.   

Wow, she’s really so passionate about marketing, sales and improving our numbers! She seems to want to learn everything! Whether you sell Bic pens, maxi pads or you are a high profile stock broker , think of your current employer as a place to get a free education and find aspects of your job you can apply to your own business in the future. If you don’t have a job that provides the opportunity to practice many entrepreneurial skills such as sales, marketing, product design or finance, think about getting a new one and make a strategic plan to fill in the gaps in your business knowledge.  

Are you really 110% passionate about selling more maxi pads or pens for your current employer? No, probably not. But you are 110% passionate about figuring out how to sell your own products down the line, so soak up as much free knowledge as you can from your employer with your own end result in mind. Hopefully, your extra passion will yield rewards both at work and in your future business, where you can pocket all the revenue from the entrepreneurial skills you honed at your present job, not just collect a small bonus at the end of the year. 

In some cases, choosing your job carefully can have other benefits. For example, I knew that I wanted to have a social media component to my future businesses.  While working in the marketing department of a prominent architecture firm, I had a chance to work on campaigns with some of best consultants in the industry. They had launched campaigns for big companies like Verizon and Pizza Hut. On my own, I would have never been able to afford them, but through my company, I got exposure to their knowledge and saw them create a campaign.  

Learn to Multi-task: Really multi-task, not just read e-mails and pick your split ends at the same time.

If you are innovative and entrepreneurial, chances are you thrive on finding ways to do things better and being in control of your own schedule and activities.  If your job doesn’t provide these freedoms and rewards, it’s probably driving you insane (hence the split end picking and endless trips to the water cooler). 

In almost any job, there are mundane aspects that don’t require full attention. 
If you work in a place where every other person has the headphones on and spends the day listening to Pandora, try plugging into Audible.com instead. Google the “Top Ten Books For Entrepreneurs” hit download, and thank your employer for paying you to educate yourself out of your job and into your own business.  

Get shot with rubber bullets: You can always return unscathed to the comfort of your cubicle. 

Having a job while trying to launch a business or pursue an idea is both great and incredibly frustrating. You have the salary you need to support yourself if your business isn’t generating income, but the 40 hours per week you work make it hard to focus on your business as much as you would like.

So what is a rubber bullet and why should you want to get shot with one?

Rubber bullets are small business lessons or even failures that lacks the consequences of real world business failures.  Rubber bullets let you learn from your mistakes quickly and with little risk. They can save months (or even years) of wasted time and prevent you from loosing money.  

So, where and how can you find these rubber bullets? 

One way to get shot with rubber bullets is to create experiments to test and validate business ideas with a minimal investment of time and money. Both the Four Hour Work Week Blog and App Sumo (more information below) outline how to spend $0-$250 to test a business idea before quitting your job and spending your life savings.  
If you are craving something more interactive, events like Startup Weekend (also descried below), provide a “safe” platform to test ideas quickly, find co-founders, get feedback from serious entrepreneurs, and if your idea is successful, possibly acquire the help of venture capitalists and start up experts to make your dream a reality. If you attend Startup Weekend and your business idea fails, great! You got access to advice from experts quickly and learned in a weekend rather than a decade. 

Additional resources: 

Four-Hour Work Week Blog
Watch out, this one is like crack. You find yourself dazing off while staring at the boring rows on Excel spreadsheets and then it hits you, stronger than a 3 pm sugar craving:  a compulsive urge to see the bright orange background of Tim Ferris's blog and find out what awe-inspiring feats of creative money making. If the Hindu pantheon of Gods included one for entrepreneurship and lifestyle design, Tim Ferris would be it.  Vishnu, even with your 9 arms Tim Ferris manages to do more than you. Living vicariously through Tim and his blog, you can accumulate hacks on everything from staying in a four-start resort for next to nothing to launching a business over the weekend. 
One word of caution: Tim is undisputedly a marketing genius. Achieving the goals he outlines in his book maybe a bit harder for mere mortals without a supply of marathon-like energy 365 days of the week than he would like to admit. An interesting read and good resources nonetheless.

Do you like to watch videos of skinny nerdy guys in fat suits? I do. Entrepreneurship lectures of Harvard Business school beware, your stuffy Power Points can't hold my attention like the fat jiggling from Nevil's middle section as he discusses increasing pay per click conversion rates by 300% or how to make copy writing about sans serif fonts sexy. These uber-nerdy 20 somethings were among the original employees of Facebook, Mint and other companies, between them they've done millions in business. So yeah, I think it's legit. 

StartUp Weekend
StartUp Weekend is a 54-hour long working session that brings developers, designers and experienced entrepreneurs together to validate and create real businesses, are great places to test the real world viability of new business ideas (especially ideas related to technology) in an intense setting with the help of experienced mentors. 
Participants find out if their idea has what it takes to succeed in the course of the weekend.  Local venture capitals, marketing and legal experts are often on the panel of advisors and will provide hard-hitting advice on key aspects of your business strategy (and shoot you with some rubber bullets).  

University Alliance Scholarships- Internet Marketing, Supply Chain, etc.
http://www.universityalliance.com/
Every year, the University Alliance gives away 50 scholarships for about $2,000 each. Although this scholarship won't be enough to take all the courses required to gain a certificate in one of the fields they offer like Internet Marketing, Supply Chain Management or Sales Management, it provides the opportunity to take a crash course in a subjects that can help you grow your business. If your employer has a tuition reimbursement plan, request the remaining $3,000 or so (to cover the other two required classes) for the certificate you choose.

Meetup Group
Meetup.com is a free way for people in the community to connect, share interests, expand skills and socialize. Scott Heiferman, Co-Founder & CEO of MeetUp and serial entrepreneur, tells the story and describes the value of Meetup.com best.
In the meantime, hopefully these resources help you develop skills and find like-minded people to help cultivate 7/7ths entrepreneurial ideal (while surviving and finally eliminating the 9-5).

Tuesday, May 22, 2012

7/7ths: Why Entrepreneurship is About Fractions

By: Marie, guest blogger

For a few years, I worked for organizations that ran economic development programs funded by the Department of Labor, this job gave me ample opportunity to reflect on the importance of meaningful work.  During this time, one of the programs I was affiliated with was a vocational training school on the Salish Kootenai Native American reservation in Montana where they asked me to speak to their graduating class.  Much to my surprise I realized that imparting career advice to the future generation was daunting, so I did what most modern girls would do for inspiration and ideas, I Googled graduation speeches. Imagine that!  After watching dozens of speeches on YouTube, surprisingly, what stuck with me profoundly the most were not the words of Steve Jobs or Bill Gates but the words of a high school valedictorian who had come across the premise for his speech while doing his math homework.

He surmised that most of us are 2/7ths people.  

He declared that the week is comprised of seven days, and that those days are cut into 7/7ths.  Five of those days or 5/7ths of our time, most of us Americans report to offices where we accomplish tasks that require us to use a limited range of the skills and traits that comprise our complete existence, our humor, creativity, compassion, and honesty are often hung up with our coats when we walk in the door. On the remaining two days, or the 2/7ths of the time we call the weekend, we attempt to be complete people, re-engaging all the aspects of our fractured personalities. Therefore, we are whole people only 2/7ths of the time.  

While everyone must define what it means to be a 7/7ths person in his or her own terms, entrepreneurship corresponds uniquely to the ideal of being a 7/7ths person.  

In exchange for foregoing the securities of a paycheck from an established company, entrepreneurs can create businesses, products, company cultures, charities and even empires (think Google’s tech empire) that align with their passions. Often, passions come in surprising and unexpected forms, such as shoes. Blake Mycoskie, founder of Tom’s Shoes, had a passion for travel, fashion, and giving back. His shoe line, TOMS, donates one pair of shoes to someone in the developing world for every pair sold at retail. TOMS currently employs more than 150 people. Blake’s passion for fashion continues with a twist…company culture at TOM’s includes ”Fancy Fridays,” a spin on “Casual Fridays,” where TOMS employees wear typical office attire like suits (albeit with a hipster flair) instead of their usual weeklong wardrobe of jeans.  

In the process of creating businesses around passions, some entrepreneurs amass fortunes, expertise and clout that arguably give them the power to impact the socio-political landscape more than many seasoned politicians.   

Although every entrepreneurial journey is different, and for each entrepreneur that achieves heights, exponentially more fail to achieve greatness, or they simply create mediocre businesses that have  simply failed altogether. Presented with these overwhelming odds, why is it that so many of us feel compelled toward the entrepreneurial journey and exploration? 

Perhaps there is something primal about the pull of stepping outside of the known realm of safety to venture off on your own, relying on your own wit, instincts and talent for survival rather than sacrificing those things that make you a 7/7ths person in exchange for the security of a paycheck and a place in the status quo.  Previously, adventures and risk takers voyaged across the seas, facing astronomical risks and hardship, in conquest of better lives in new territories.  Many of those that achieved their goals were rewarded handsomely, with land and riches that were passed down to their ancestors for generations. Others perished in the pursuit.  

While there is little that is geographically undiscovered, entrepreneurship provides the modern adventurer a platform to face similar challenges on the open market. 
Like the quest for land, the quest for market space requires fierce determination.
Unless you are one of the lucky few that launched a business after college, finding your entrepreneurial niche also almost always requires navigating one major unpleasantry: your 9-5 job. 

However, with a little resourcefulness, you can begin acquiring tools and experience that will help you on your entrepreneurial journey.

Friday, May 18, 2012

6 Week Marketing Strategy Series

By: Toni, Founder Women in Gear

Creating a Marketing Plan is essential to your business success. Did you know that if you write it down, you are seven times more likely to complete your plan than if you didnt write it down?
So coming June 2012 "Women in Gear" will be posting a six week Marketing Strategy Blog Series. Real time strategies for you and your business to follow and use.
Stay tuned for this exciting series dedicated to your business and marketing success.

Cheers